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Reid Ribble is a third generation and lifelong Wisconsin resident. He was born in Neenah, WI and graduated in 1974 from Appleton East High School. After high school, he attended Grand Rapids School of Bible and Music with the intention of going into full time ministerial work. He then decided to follow in his father’s footsteps by joining the family roofing business in 1976 and eventually rose to become president in 1981. Reid is happily married to his wife DeaNa for 34 years. Reid Ribble has two children and two grandchildren.